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Taboola research shows demand for agentic AI tools
Artificial Intelligence

Taboola research shows demand for agentic AI tools

Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.

By Sean Mitchell • 4 min read • Yesterday
Meta ad revenue set to hit GBP £240 billion in 2026
Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • 2 days ago
Trustpilot study says active reviews boost AI citations
Customer Experience

Trustpilot study says active reviews boost AI citations

Brands with active Trustpilot pages were far more likely to surface in AI answers, with the highest citation rate reaching 75.3%.

By Sean Mitchell • 4 min read • 2 days ago
Australia & New Zealand brands lead APAC in agentic AI
Digital Transformation

Australia & New Zealand brands lead APAC in agentic AI

But data quality and integration are slowing deployment, as most brands in Australia and New Zealand remain unable to scale agentic AI.

By Sean Mitchell • 4 min read • 2 days ago

Stories from Other Regions

Marketing stories

Apollo3D urges pubs to use virtual tours for World Cup
Data Analytics

Apollo3D urges pubs to use virtual tours for World Cup

Rising costs are pushing pubs to sharpen online booking pitches, with virtual tours seen as a way to win World Cup match-day trade.

By Sofiah Nichole Salivio • 4 min read • Yesterday
THG Studios backs Cowshed's gloriously untamed reset
Artificial Intelligence

THG Studios backs Cowshed's gloriously untamed reset

The British wellness brand's relaunch leans on fragrance, heritage and eCommerce imagery as it seeks to stand out in a crowded market.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Billy Grace taps ex-Google sales head for UK launch
Data Privacy

Billy Grace taps ex-Google sales head for UK launch

Britain's mid-sized agencies and eCommerce brands are being targeted as Billy Grace enters the market amid tougher ad measurement and privacy rules.

By Sean Mitchell • 4 min read • 2 days ago
Millions in Britain identify with more than one class
Marketing

Millions in Britain identify with more than one class

Nearly 6 million Britons now say they belong to more than one social class, highlighting a shift that may reshape voting and consumer behaviour.

By Mark Tarre • 5 min read • 2 days ago
From data overload to profit: Making insights actionable
Software-as-a-Service

From data overload to profit: Making insights actionable

Poor-quality customer records are skewing AI and costing retailers money, despite many firms still not trusting the data behind decisions.

By Barley Laing • 4 min read • 2 days ago
ZURU cuts product development to five months with AI
Manufacturing

ZURU cuts product development to five months with AI

That pace could help ZURU capture fleeting social media trends before rivals, as one product heads for USD $20 million in first-year sales.

By Sean Mitchell • 4 min read • 2 days ago
Bossit launches Start-up Navigator for NZ small firms
Fintech

Bossit launches Start-up Navigator for NZ small firms

Early-stage founders in New Zealand are being offered step-by-step help on tax, branding and cashflow as Bossit targets stronger business survival.

By Joseph Gabriel Lagonsin • 3 min read • 3 days ago
Intersection opens OOH ad network to AI booking tools
Digital Signage

Intersection opens OOH ad network to AI booking tools

Brands can now book digital billboards in minutes, as Intersection lets agencies plan and reserve campaigns through ChatGPT and Claude.

By Sean Mitchell • 3 min read • 3 days ago
Yodel Mobile appoints AI Innovation & ASO director
Data Analytics

Yodel Mobile appoints AI Innovation & ASO director

App marketers are under pressure to turn rising data volumes and shifting store discovery into faster, clearer client strategy.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
The local SEO playbook for Australian IT service providers
Risk & Compliance

The local SEO playbook for Australian IT service providers

Referral-led IT firms risk missing enquiries as local search can still be won with Google profiles, reviews and city-specific pages.

By Sam Park • 6 min read • 3 days ago
How small Australian retailers can compete with the big players using paid social
eCommerce

How small Australian retailers can compete with the big players using paid social

Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.

By Sam Park • 5 min read • 3 days ago
Semify launches AI optimisation service for agencies
Digital Transformation

Semify launches AI optimisation service for agencies

Agencies can now measure brand visibility in ChatGPT and Google AI Overviews as Semify adds white-label reporting for local business clients.

By Sofiah Nichole Salivio • 4 min read • 4 days ago
Decile's Luma turns analytics into audiences in minutes
Personalisation

Decile's Luma turns analytics into audiences in minutes

Ecommerce teams can now turn natural-language queries into campaign-ready customer segments in minutes, cutting delays between analysis and activation.

By Sofiah Nichole Salivio • 3 min read • 4 days ago