Adobe Firefly stories
Editors can now generate clips, sound and music inside Premiere as Adobe extends AI features across its video suite, including After Effects.
Adobe has launched a Slack app that lets teams use more than 70 creative and productivity tools without leaving workplace conversations.
Photoshop users will be able to edit images more precisely as Adobe adds prompt-based tools that preserve layers, masks and brand assets.
Creators can now generate licensed music, voiceovers and sound effects in Firefly, as Adobe seeks to keep more production inside one workflow.
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
Custom models trained on Disney assets should let Imagineers turn sketches into 3D prototypes sooner, reducing design time and brand risk.
Preserving humanity's records for billions of years, the quartz crystal will ride AstroForge's DeepSpace-2 mission beyond lunar orbit in 2026.
Advertisers can now buy Firefly’s moving fleet and car-top screens through programmatic out-of-home systems used for static inventory.
Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.
The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.
Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.
Marketers could gain tighter oversight as Adobe ties AI agents to brand guidelines, approvals and performance data across GenStudio.
Creative teams may face faster turnaround but heavier output demands as Adobe’s Firefly AI Assistant automates multi-step work across its apps.
The tool could save creators time by handling multi-step edits across Photoshop, Premiere and other Adobe apps, while keeping files editable.
Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.
Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
RACQ's member services will be reshaped by Adobe's AI tools under a five-year deal that also gives Deloitte Digital implementation control.
Students should get closer access to studio practice, as seven industry specialists will help update Arena Animation’s courses and mentoring.
