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Advertising Technologies (Adtech) stories

Collabstr adds Snapchat creators to brand marketplace
YouTube

Collabstr adds Snapchat creators to brand marketplace

Brands can now run Snapchat campaigns through Collabstr's self-serve marketplace, giving access to more than a quarter of its creator base.

By Mara Sugue • 3 min read • Last week
Big brands spend less sales revenue on advertising
eCommerce

Big brands spend less sales revenue on advertising

That points to a shift in how much large groups reinvest in promotion, with the 25 US-listed advertisers studied seeing their ad-to-sales ratio fall from 6.1% to 5.5%.

By Karen Joy Bacudo • 4 min read • Last week
pubX raises USD $5m, acquires media quality firm Compliant
AI Agents

pubX raises USD $5m, acquires media quality firm Compliant

The acquisition will fold Compliant's media quality signals into pubX's automated ad-buying tools as it expands in the United States.

By Karen Joy Bacudo • 4 min read • Last week
D&AD says constraints fuel top creative work in 2026
Artificial Intelligence

D&AD says constraints fuel top creative work in 2026

The report says agencies are winning by turning limits into ideas, as D&AD's awards show tighter rules can sharpen work rather than blunt it.

By Sean Mitchell • 4 min read • Last week
Remote rebrands as global workforce finance platform
Human Capital Management

Remote rebrands as global workforce finance platform

The overhaul signals Remote's push to become a central platform for multinational payroll, as demand rises for simpler cross-border workforce administration.

By Karen Joy Bacudo • 4 min read • Last week
Global ad spend to rise 11.9% to USD $1.34 trillion
Generative AI

Global ad spend to rise 11.9% to USD $1.34 trillion

Rising AI-linked investment and major global events are set to keep ad budgets climbing, even as consumer caution and geopolitical risks persist.

By Karen Joy Bacudo • 3 min read • Last week
D&AD awards four Black Pencils & tops agency rankings
Gaming

D&AD awards four Black Pencils & tops agency rankings

Independent agencies strengthened their hold on D&AD's global rankings as the awards also highlighted work tackling insurance, beauty claims and gaming worlds.

By Sofiah Nichole Salivio • 4 min read • Last week
Taboola study finds advertisers missing new audiences
Large Language Models

Taboola study finds advertisers missing new audiences

Budget hikes are failing to broaden reach, with 81% of advertisers still missing new audiences and 92% ready to move spend if tracking improves.

By Karen Joy Bacudo • 4 min read • Last week
Plan the play, not just the placement
AFL

Plan the play, not just the placement

Marketers are shifting spend beyond the broadcast as fan attention now builds across commutes, pubs and stadium approaches before kick-off.

By Ben Baker • 4 min read • Last week
Spreetail launches Amazon Brand Benchmark dashboard
Artificial Intelligence

Spreetail launches Amazon Brand Benchmark dashboard

Brand partners using Spreetail's Smart Shelf can now spot rival moves on Amazon sooner, as the new dashboard tracks shifts in market share and pricing.

By Sofiah Nichole Salivio • 3 min read • This month
WPP names Tyler Turnbull as Chief Executive of Creative
Advertising Technologies

WPP names Tyler Turnbull as Chief Executive of Creative

The move signals WPP's push to join up its creative agencies more tightly as clients demand fewer silos and more integrated services.

By Mara Sugue • 4 min read • This month

Stories from Other Regions

Advertising Technologies (Adtech) stories

West Cary Group appoints Andy Azula as Creative Chief
Data Analytics

West Cary Group appoints Andy Azula as Creative Chief

The Richmond agency is betting the former Martin Agency creative leader will help win larger national accounts and sharpen its AI-driven offer.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Integral Ad Science brings brand safety to ChatGPT Ads
Generative AI

Integral Ad Science brings brand safety to ChatGPT Ads

Advertisers in a US-only pilot will get independent checks on whether ChatGPT ads meet brand safety standards as AI placements expand.

By Mara Sugue • 3 min read • 2 days ago
Billy Grace says Black Friday costs rose but orders fell
eCommerce

Billy Grace says Black Friday costs rose but orders fell

Advertisers paid more for Black Friday inventory, but stronger conversion performance still lifted returns as order costs fell 18%.

By Karen Joy Bacudo • 4 min read • Last week
AirBorneo taps The XMakers to shape brand experience
Customer Experience

AirBorneo taps The XMakers to shape brand experience

The consultancy will help the Sarawak state-owned airline align its visual identity, onboard sensory cues and passenger touchpoints as it expands regionally.

By Mara Sugue • 4 min read • Last week
Samsung Ads unveils new CTV tools & content in Australia
Data Analytics

Samsung Ads unveils new CTV tools & content in Australia

Streaming now accounts for 73% of viewing time on Samsung sets in Australia, prompting new ad formats, measurement tools and local content.

By Mara Sugue • 5 min read • Last week
Australian privacy reforms to upend marketing activities
Customer Relationship Management

Australian privacy reforms to upend marketing activities

Most common marketing tasks could become costlier or less effective, as a privacy review says the reforms would hit 31 of 32 activities.

By Sofiah Nichole Salivio • 4 min read • Last week