Consumer Trust stories
Consumers could gain stronger protections and easier data sharing as Ottawa opens consultations on bank fraud and open-banking rules.
Trust in AI shopping agents is weakest in the UK, where payment worries are holding back uptake as Spain shows far stronger confidence.
Visa is pouring billions into AI defences as regulators demand safer, auditable systems to counter faster cyber threats and fraud.
Shopify merchants will be able to surface independent feedback more easily as Trustpilot's app upgrade makes reviews part of the buying journey.
Most shoppers are happy for AI to compare products, but only 4% want it involved in payment, a new survey shows.
Older adults are far more likely to doubt digital messages, as a survey finds 41% of UK and US consumers question if they are genuine.
Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.
The new system lets advertisers query verification data through AI assistants and approve campaign changes as automation spreads across ad buying.
Delays and opaque fees in cross-border transfers are leaving millions of remittance recipients unable to cover essentials, a new survey finds.
Scammers are exploiting Prime Day shopping sprees as Australia's new rules aim to stop fraudulent texts, emails and instant payments.
Trust in AI and connected devices is helping lift device sales, while service gaps are pushing Indian buyers towards protection plans.
Most AI-discovered brands still face a trust test, as 79% of UK users check other sources before buying and only 4% would skip that step.
Trust remains thin for AI-led shopping, with most UK adults saying they would reject systems that handle spending or payment data.
Most Britons still want to control the final purchase, with 65% uncomfortable letting AI buy on their behalf, Dentsu found.
Younger consumers are shaping retail deal days, with Gen Z and Millennials far more likely than Boomers to use AI tools and spend more.
Nearly six in ten Londoners have seen more scam attempts in the past year, with social media fraud and AI-made ruses fuelling concern.
London SMEs are more likely than larger firms to be misdescribed by AI search tools, risking lost customers and missed revenue.
As AI recommendations shape shopping, 63% of US consumers say they would switch brands for a better offer, Amperity found.
Clear warranties and return policies may be needed to turn US interest in refurbished gadgets into sales, the survey found.
A third of UK consumers say they would switch banks for a wooden card, as 68% express interest and many distrust green claims.