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Customer engagement stories

8x8 promotes Chris Angus to Vice President Sales EMEA
Unified Communications

8x8 promotes Chris Angus to Vice President Sales EMEA

The promotion comes as 8x8 tries to grow EMEA sales for its contact centre and customer experience software amid fierce sector competition.

By Sean Mitchell • 3 min read • Last week
FM announces record USD $1.5 billion membership credit
Supply Chain

FM announces record USD $1.5 billion membership credit

Eligible mutual policyholders will share in the largest programme payout yet, with credits lifted by low losses and added risk mitigation effort.

By Sean Mitchell • 3 min read • Last week
Infobip study finds CX investment gap in global brands
Data Protection

Infobip study finds CX investment gap in global brands

Many global brands are failing to match CX spending with the systems needed for AI-led customer journeys, according to new research.

By Sean Mitchell • 4 min read • Last week
Australia & New Zealand brands lead APAC in agentic AI
Digital Transformation

Australia & New Zealand brands lead APAC in agentic AI

But data quality and integration are slowing deployment, as most brands in Australia and New Zealand remain unable to scale agentic AI.

By Sean Mitchell • 4 min read • Last week
Agoda launches single checkout for hotels, flights
Software-as-a-Service

Agoda launches single checkout for hotels, flights

Travellers can now book hotels, flights and activities in one transaction, as online agencies race to keep customers on a single platform.

By Sean Mitchell • 3 min read • Last week
Saviynt names new chiefs to drive AI security push
Software-as-a-Service

Saviynt names new chiefs to drive AI security push

The identity security group is sharpening its AI pitch after USD $700 million in funding as it expands globally and adds new leadership.

By Mark Tarre • 4 min read • Last week
SugarAI rebrands CRM around precision selling with AI
Customer Relationship Management

SugarAI rebrands CRM around precision selling with AI

Sales teams could get earlier warnings on churn and reorder risk as SugarAI ties CRM to ERP data and AI-guided next steps.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Klaviyo expands Anthropic link for marketing workflows
Personalisation

Klaviyo expands Anthropic link for marketing workflows

Marketing teams could save hours on reporting as Klaviyo feeds customer data into Claude for briefs, audits and campaign planning.

By Sean Mitchell • 3 min read • Last week
RingCentral wins Metrigy top provider awards in CCaaS
Data Analytics

RingCentral wins Metrigy top provider awards in CCaaS

Customer experience buyers are rewarding platforms that tie service quality to revenue gains, with RingCentral standing out in Metrigy's latest study.

By Sean Mitchell • 4 min read • Last week
iCXeed wins AWS Advanced Tier status in Asia Pacific
Data Analytics

iCXeed wins AWS Advanced Tier status in Asia Pacific

The upgrade should help the Australian consultancy win larger contact centre deals as enterprises demand proven AWS expertise and delivery scale.

By Mark Tarre • 4 min read • This month
Cognizant launches Secure AI Services for enterprises
Data Protection

Cognizant launches Secure AI Services for enterprises

Enterprises adopting AI in regulated sectors face fresh risks from model tampering and agent misuse, which Cognizant aims to address.

By Mark Tarre • 4 min read • This month
Amperity launches AI tools for real-time customer action
Customer Experience

Amperity launches AI tools for real-time customer action

Brands can now trigger live customer responses as Amperity ties AI assistants to identity-resolved data, abandoned baskets and website personalisation.

By Sean Mitchell • 4 min read • This month

Stories from Other Regions

Customer engagement stories

The Travel Network launches Sydney luxury hotel platform
QR code

The Travel Network launches Sydney luxury hotel platform

Advertisers are being offered access to affluent hotel guests in Sydney, as The Travel Network rolls out screens and QR codes across luxury stays.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Loyalty schemes shape repeat buying, study finds
Customer Experience

Loyalty schemes shape repeat buying, study finds

US shoppers are making loyalty programmes part of weekly spending, with 91% saying they influence whether they buy again.

By Sean Mitchell • 4 min read • Last week
Amperity martech leader reveals 'secret sauce' to marketing in the moment
Digital Transformation

Amperity martech leader reveals 'secret sauce' to marketing in the moment

Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.

By Billy Loizou • 6 min read • Last week
TP AI debt recovery matches human satisfaction in Asia
Digital Transformation

TP AI debt recovery matches human satisfaction in Asia

Banks in Asia are turning to AI collections tools as rising loan stress puts pressure on recovery rates and customer trust.

By Sofiah Nichole Salivio • 3 min read • Last week
Indian tech leaders call for resilient AI & marketing
Agricultural Technology

Indian tech leaders call for resilient AI & marketing

Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.

By Mark Tarre • 5 min read • Last week
Apex wins Marketing Team of the Year at Network Group
Digital Transformation

Apex wins Marketing Team of the Year at Network Group

Apex's in-house marketing revamp wins Network Group 2026 Gala award, with the Manchester IT services provider also shortlisted in two other categories.

By Joseph Gabriel Lagonsin • 3 min read • Last week