Customer Loyalty Stories

Global Stories

Customer Loyalty stories

The Great Content Collapse is already here. Is your marketing team ready?

Marketing teams face weaker trust and tougher discovery as AI-generated content floods channels and answer engines shape first impressions.

By Sam Hoare • 5 min read • Yesterday

Fintech

Giesecke+Devrient adds colours to ceramic payment cards

Banks can now use coloured ceramic cards to woo affluent customers as Giesecke+Devrient widens a premium product long dominated by black.

By Sofiah Nichole Salivio • 4 min read • Last week

Fintech

Reseda Group invests in Goodbuy's local credit union push

Credit unions could deepen small-business ties and member loyalty as Goodbuy's local rewards platform gains backing from Reseda Group.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Digital Transformation

Rain launches payments alliance for agentic commerce

Card networks and fintech groups are trying to set rules for AI-driven purchases before a projected USD $3 trillion market fragments.

By Karen Joy Bacudo • 4 min read • Last week

Unified Communications

Max Factory doubles customers with Vonage messaging

Printed flyers lost ground as the retailer reached more shoppers and cut campaign errors after switching to targeted messaging across WhatsApp, RCS and SMS.

By Sofiah Nichole Salivio • 3 min read • Last week

Digital Transformation

Max Factory doubles customer base with Vonage messaging

Paper flyers gave way to targeted WhatsApp, RCS and SMS campaigns, helping the Italian retailer lift its active customer base by 100% in a year.

By Sofiah Nichole Salivio • 3 min read • Last week

Software-as-a-Service

Zendesk's outcome-based pricing balances AI with human touch

Businesses will pay only for closed support cases under Zendesk's new model, as the software group ties AI automation to human fallback.

By Anthony Caruana • 4 min read • Last week

Customer Experience

returns experience drives online shoppers away, study finds

Poor returns experiences are pushing 92% of shoppers away, while most also check refund windows before buying, Reveni's study found.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Supply Chain

GSMA adds Closing the Loop recycling service to portfolio

Mobile operators now have a packaged way to link handset sales with recycling, as GSMA Industry Services broadens its sustainability tools.

By Sofiah Nichole Salivio • 4 min read • This month

Customer Relationship Management

South East Asia & India launch loyalty industry body

The new body seeks to help brands retain customers as Asia-Pacific loyalty spending is forecast to reach USD $141.8 billion by 2030.

By Karen Joy Bacudo • 4 min read • This month

Stories from Other Regions

Customer Loyalty stories

Multi-factor authentication

Consumers may switch banks over authentication, says survey

Fraud controls are becoming a deal-breaker, with more than two in five consumers saying they could switch banks over authentication alone.

By Karen Joy Bacudo • 3 min read • Today

Customer Relationship Management

UK manufacturers see AI as key to customer loyalty

Cybersecurity fears remain a key hurdle as most UK manufacturers race to use AI to improve service, fulfilment and retention.

By Sofiah Nichole Salivio • 4 min read • Last week

Fintech

Visa unveils three-tier Infinite card range in India

The refreshed suite targets India's fast-growing affluent class with tiered travel, dining and concierge perks, plus higher transaction limits.

By Karen Joy Bacudo • 4 min read • Last week

Payment Technologies

Total Wireless expands Western Union services nationwide

Customers can now send money and pay bills at Total Wireless stores nationwide, as the chain adds Western Union's cash-based services.

By Karen Joy Bacudo • 3 min read • Last week

Fintech

Personetics & Plaid team up to boost bank engagement

Banks could keep customers on their own apps more easily as Personetics and Plaid combine account data to flag savings and debt moves.

By Karen Joy Bacudo • 5 min read • Last week

Customer Relationship Management

UK shoppers demand personalised rewards in loyalty schemes

Retailers face pressure to make rewards more relevant, after a survey found 79% of UK shoppers want personalised loyalty offers and many feel no different.

By Karen Joy Bacudo • 4 min read • Last week