United States (US) stories
Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.
Banks could gain a single AI system for customer requests, as Backbase folds Kasisto's tools into its software and boosts its US reach.
The member-only hub gives 1,200 global marketing leaders a secure way to query shared insights and case studies as AI reshapes their jobs.
Many companies are deploying autonomous software faster than they can govern it, leaving thousands of agents able to act without approval.
Businesses can now take stablecoin payments without holding crypto, as collections are auto-converted into local currency through treasury tools.
Higher electricity costs are putting Europe at a disadvantage as investors choose locations for the power-hungry AI data centres they need.
Critical infrastructure operators face a new AI defence as EmberAI is designed to speed OT threat triage amid rising cyberattack risk.
Boards face growing pressure to treat AI-driven cyber threats as an immediate business risk, with attackers able to exploit flaws within months.
Password reuse leaves Australian football fans exposed to wider account theft, despite the country recording the lowest sharing rate in the survey.
Retailers could better align ad bids with margin goals as the partnership merges sponsored placement decisions with organic product ranking.
The wider rollout aims to help ScottsMiracle-Gro cut stockouts and respond faster to weather-driven swings in North American demand.
Four of six major AI sales agents posted negative scores in a new benchmark, highlighting the cost of poor prospecting output for businesses.
More than 1,300 organisations have adopted the platform in six weeks, as Tanium bets AI can cut endpoint security and IT workflows.
The budget ANC market is getting tighter as the foldable on-ear model adds 70-hour battery life and dual-device pairing for commuters.
The free tool could help agencies catch AI answers that mention brands but misstate the facts, as scrutiny of search rankings grows.
As AI recommendations shape shopping, 63% of US consumers say they would switch brands for a better offer, Amperity found.
A veteran pipeline for data centre work is set to ease staff shortages as Salute and UHP target more than 10,000 recruits.
A consumer app could soon bring real-time alerts on audio and video patterns that may influence viewers, after a US patent was granted.
Logistics firms could cut staffing and operating costs as the startup uses the new funding to expand AI agents into billing, compliance and dispatch.
A shift towards behaviour-based targeting is helping sportsbook operators win customers more likely to stay and spend, boosting returns.