Consumer Trust stories
Shoppers turn against AI social content, survey finds
This month
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Pivoting marketing strategy in the face of a recession
This month
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cx
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martech
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partner programmes
Fractional Chief Marketing Officers say brands must ditch blanket discounting, sharpen value messages and tailor offers as households split into two wallets.
Bazaarvoice launches API to boost AI review discovery
This month
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martech
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commerce systems
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erp
Bazaarvoice unveils patent-pending API to help brands and retailers surface verified reviews in AI-led shopping and search results.
Brands are losing the Buy Box and up to 80% of marketplace sales with it
This month
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cx
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martech
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supply chain
Brands urged to treat marketplace Buy Box loss as a distribution issue, after grey market sellers were found to be siphoning sales and trust.
Login problems drive consumers away from digital services
This month
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data protection
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digital transformation
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mfa
Thales report finds weak login and sign-up flows are pushing users away, as trust in AI, data handling and digital services remains low.
TikTok Shop adds Bazaarvoice reviews to product pages
Last month
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cx
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martech
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e-commerce
TikTok Shop and Bazaarvoice link up to push verified customer feedback, photos and videos onto product pages as US sales surge.
Marketing adds CAD $130.9bn to Canada's GDP, study finds
Last month
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data protection
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digital transformation
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martech
Marketing added CAD $130.9bn to Canada's 2024 GDP, supporting 861,500 jobs and rivaling retail and oil and gas in economic heft.
GSMA says Mobile Money hits USD $2 trillion in 2025
Last month
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data protection
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crypto
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fintech
Mobile money transactions topped USD $2 trillion in 2025 as global use surged, led by Sub-Saharan Africa but with growth across all regions.
Bazaarvoice finds AI review use fuels shopper mistrust
Last month
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cx
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martech
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personalisation
Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.
Generational divides shape how shoppers use green data
Last month
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martech
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commerce systems
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partner programmes
Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
AI-fuelled scams tied to tariffs erode Canadians' trust
Last month
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mdm
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phishing
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physical security
AI-boosted scams piggybacking on tariff and cost-of-living fears are eroding Canadians' trust in everyday digital messages, Interac warns.
Global Day of Unplugging pushes brands to cut noise
Last month
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data protection
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cx
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martech
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
Dell email mixes payment-style header with promos
Last month
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malware
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network infrastructure
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cx
Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.
New BS ISO 21800 aims to simplify online contracts
Last month
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digital transformation
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e-commerce
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social media
New BS ISO 21800 standard aims to cut fine print and make online contracts clearer for consumers across booming UK digital markets.
Criteo becomes first adtech partner for ChatGPT ads
Last month
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cx
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martech
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personalisation
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
Are ads the inevitable future of artificial intelligence?
Wed, 25th Feb 2026
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data protection
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martech
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digital entertainment
OpenAI's move to add ads to ChatGPT in the US is sparking Canadian fears over trust, data use and a possible ad-driven AI future.
Criteo unveils data-driven AI commerce recommendation
Fri, 6th Feb 2026
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martech
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commerce systems
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personalisation
Criteo launches an AI-powered commerce service that plugs into shopping assistants, promising more relevant product picks from real purchase data.
Canadian executives back AI despite global jitters
Wed, 4th Feb 2026
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data protection
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digital transformation
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cx
Canadian bosses bet big on AI for 2026 as global economic optimism lags, embracing autonomous agents while employees resist AI managers.
AI, cyber threats & the rise of strategic data privacy
Mon, 2nd Feb 2026
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data protection
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ransomware
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digital transformation
AI-fuelled cyber threats and stricter rules are forcing APAC organisations to treat data privacy as a strategic advantage, not mere compliance.