The Ultimate Guide to Customer Data Platforms
A curated Canadian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Data Platforms (CDP).
What to know about Customer Data Platforms
Customer Data Platforms (CDPs) are central tools in today’s business landscape, enabling organisations to collect, unify, and activate customer data for insightful analytics and personalised customer experiences. As companies face an abundance of consumer data from numerous channels, CDPs provide a technological backbone to harness this information efficiently and securely.
The recent stories reflect how various industries—from retail and healthcare to aviation and technology—are leveraging CDPs to modernise customer engagement, improve operational agility, streamline marketing efforts, and bolster cybersecurity. Integration of AI and machine learning with CDPs is enhancing real-time data insights, enabling hyper-personalisation, and supporting first-party data strategies amid evolving privacy regulations.
By exploring these stories, readers can learn about practical applications of customer data platforms, understand the benefits of unifying data across platforms, and discover the challenges and solutions in deploying CDPs effectively. This tag serves as a valuable resource for professionals interested in driving efficient growth, enhancing customer loyalty, and navigating the complexities of data privacy and AI in customer experience management.
Canadian Customer Data Platforms News
Regional stories with direct local relevance
6 digital marketing tools founders use to scale smarter
Small businesses can stretch tight budgets further as email, design and analytics platforms help them attract customers and cut manual work.
TD adds Google virtual card numbers for Canadian shoppers
Canadian shoppers can now use tokenised Visa details at checkout in Chrome and Android, reducing card exposure to merchants.
Safe Software wins data integration platform award
Used by more than 20,000 organisations, FME has been recognised for simplifying data access as Safe Software expands into AI and digital twins.
ServiceNow study flags empathy gap in customer service
Only 10% of customers rate service as great, as fragmented systems and poor empathy are driving churn and frustration.
RBC partners with Hopper to update Avion Rewards Travel
Avion Rewards members will soon get a new booking portal with flexible point redemptions and pricing tools as RBC shifts travel tech to Hopper.
Marketing adds CAD $130.9bn to Canada's GDP, study finds
The sector supported nearly 861,500 jobs and generated CAD $47.8 billion in government revenues last year, the study said.
Analyst Insights
Research and market analysis connected to Customer Data Platforms
Infobip study finds CX investment gap in global brands
DevRev wins ISO 27001 certification for AI security
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Google Cloud CEO sets out enterprise AI agent plan
Enterprises will get one place to build, govern and run AI agents, as Google Cloud expands Gemini Enterprise across models, data and security.
Exclusive: Google Cloud accelerates shift to agentic data
Enterprises may soon design data systems for AI agents rather than staff, as Google Cloud adds real-time context, automation and cross-cloud access.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Orderfox launches Gieni ABX on Microsoft Azure to push industrial AI beyond insights, automating workflows across enterprise systems with governance.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Exclusive: Viafoura's Mark Zohar on the future of media engagement
Viafoura's Mark Zohar says AI and data will power loyal, paying news communities as publishers abandon dependence on big platforms.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
Reviews
Expert Columns
Data enrichment: Turning raw data into real intelligence
The 70% problem: Why checkout is still where eCommerce goes to die
Data quality powers KYB: Mitigating risk and fighting fraud in real-time
6 digital marketing tools founders use to scale smarter
Data quality charter vital for lasting business gains
How accurate address data powers identity verification
Mythos changes everything: Is your AI agent security ready?
From DSPM to data protection: Closing the last mile on sensitive data in the era of AI
5 eCommerce trends set to define 2026
Why email automation fails without clean and verified data
Interviews
Interviews and video coverage from the network
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Google Cloud CEO sets out enterprise AI agent plan
Exclusive: Google Cloud accelerates shift to agentic data
Google sees retail success with agentic commerce push
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Recent Customer Data Platforms News
AI is driving the next wave of fintech acquisitions - but most acquirers aren't ready for what comes next
AI-fuelled fintech mega-deals are surging, but most buyers lack the operating model and culture to turn shiny assets into real value.
Exclusive: Viafoura's Mark Zohar on the future of media engagement
Viafoura's Mark Zohar says AI and data will power loyal, paying news communities as publishers abandon dependence on big platforms.
AI reshapes jobs as firms battle data & governance
AI is boosting jobs and returns for many firms, but poor data readiness, governance gaps and shadow tools threaten to stall progress.
Hiswai launches Zuno AI chat to power smarter websites
Vancouver-based Hiswai has launched Zuno, an AI chat layer that turns corporate websites into conversational, data-rich customer hubs.
35 years of marketing in technology: A front-row seat to change
A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.
The visibility gap: Why women's expertise in technology must be seen
Women's expertise is powering technology's future, but without greater digital visibility, their leadership risks remaining unseen.
Grafana brings AI observability roadshow to Toronto
Grafana brings its AI observability roadshow to Toronto, targeting Canada's cloud boom with tools to tame complex, distributed systems.
AI spend surges but marketers struggle to generate value
Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.
Shoppers turn to AI tools in hunt for better retail deals
Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.
Mailchimp boosts eCommerce tools with wider SMS rollout
Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.
Canadian shoppers demand value, personalisation & trust
Cost-conscious Canadians now demand sharper prices, personalised tech and rock-solid data security before choosing where to shop.
Zoho launches AI-driven spend & enterprise billing tools
Zoho launches AI-powered spend and enterprise billing tools to help larger firms tighten control of finances and revenue operations.
Demand Spring & Brandlight partner on AI search visibility
The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.
Canadian M&A set to surge in 2026 as startups gain at home
Canadian merger and acquisition activity is set to surge in 2026 as domestic startups gain favour, driven by local firms seeking labour-saving tech solutions.
Proximus Global, EnStream launch API to combat phone fraud
Proximus Global and EnStream have launched an API to help Canadian firms verify if mobile numbers have been reassigned, combating recycled phone number fraud.
Google unveils AI tools for smarter ads & analytics insights
Google has launched Ads Advisor and Analytics Advisor, AI tools using Gemini models to help marketers optimise campaigns and gain insights on Ads and Analytics.
Snowflake Head of Canada Eng calls Intelligence AI 'game changer'
Snowflake launches Intelligence AI platform, enabling over 12,000 firms to access enterprise data with natural language, boosting decision-making and insights.
Survey says only 40% of Canadian workplaces ready for AI
A survey reveals Canadian workers are concerned about AI readiness and upskilling, with just 40% feeling their workplaces are prepared for AI integration.
Within the AI revolution, Canada is quiet but strong
Snowflake deepens its commitment to data, embracing AI technology to transform how businesses manage and leverage vast information volumes.
BDO Canada named Major Player in IDC Canadian AI services report
BDO Canada has been named a Major Player in IDC's Canadian AI services 2025 report, highlighting its growing role in practical, scalable AI solutions nationwide.