Customer data Stories - Page 2

Canadian Stories

Customer data stories

The algorithm can't replace the room

As AI floods feeds with endless content, concerts and festivals are drawing record crowds from fans seeking scarce, shared moments.

By Matthew Gibbons • 4 min read • Last month

Global Stories

Customer data stories

Data Protection

Amperity named a Leader in Snowflake marketing report

The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Data Protection

Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI

Poor data quality is now a business risk for Chief Data Officers, undermining AI, customer service and compliance across the enterprise.

By Bobby Joseph • 6 min read • Last week

Marketing Technologies

Braze teams up with Databricks on data integration

The tie-up should let brands move customer data and campaign signals between systems faster, while cutting middleware, sprawl and governance risk.

By Mark Tarre • 4 min read • Last week

Data Protection

Adding AI to a platform is easy, adding it without breaking your security isn't

Most firms rushing AI into sensitive systems lack basic access controls, leaving customer data exposed to wider breaches and governance gaps.

By Justin Smith • 5 min read • Last week

Data Protection

Kwik Trip adds AI loyalty campaigns with Eagle Eye

The rollout gives 5.25 million shoppers tailored offers and gives brands clearer proof of sales impact, as convenience retail shifts to AI targeting.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

Hostinger launches eCommerce tool for small sellers

Small merchants can now sell across websites, social media and messaging apps from one dashboard as online discovery shifts to AI and social channels.

By Joseph Gabriel Lagonsin • 3 min read • This month

Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • This month

Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • This month

Software-as-a-Service

AWS commits USD $1 billion to embedded AI engineers

The move targets firms struggling to shift AI pilots into live systems, with AWS embedding engineers to speed deployment and cut reliance on consultants.

By Sean Mitchell • 4 min read • This month

Data Protection

5 Tips to Align Your Data Strategy with AI

Poor-quality data can derail AI projects, leaving businesses with biased predictions, weak insights and higher compliance risk.

By Bobby Joseph • 5 min read • Last month

Software-as-a-Service

Constructor named Gartner leader in search & discovery

Retailers are turning to specialist search tools as the category grows, with Gartner valuing the market at USD $17.41 billion in 2025.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Marketing Technologies

LiveRamp & Adobe link purchase data for ad campaigns

Brands using commerce media networks could get more precise targeting and personalised ads as first-party purchase data is linked to Adobe tools.

By Mark Tarre • 4 min read • Last month

Data Protection

Quantum computers aren't here yet. But the data threat is

Hackers are already hoarding encrypted data, as businesses race to adopt quantum-safe protection before Q-Day arrives.

By Donovan Jackson • 5 min read • Last month

Stories from Other Regions

Customer data stories

Data Protection

Personalization, privacy, and the question of identity

Consumers may feel watched rather than served as brands collect more personal data for targeting, inclusion, and fraud prevention.

By Tom Vincent • 8 min read • Last week

Customer Relationship Management

The Hidden Cost of Bad Contact Data for Australian Finance Teams

Bad contact data is costing large Australian organisations hundreds of thousands of dollars a year through delayed payments, fraud risk and wasted spend.

By Edmund Ng • 5 min read • Last week