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Customer data stories

Adobe unveils GenStudio tools for retail media ads
Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Last week
Banks face AI balancing act as regulation tempers uptake
Data Protection

Banks face AI balancing act as regulation tempers uptake

Australia's banks are steadily increasing their use of artificial intelligence, but regulation and data security fears are tempering adoption.

By David Shilovsky • 4 min read • Last week
Hotels urged to ditch disconnected software systems
Software-as-a-Service

Hotels urged to ditch disconnected software systems

Disconnected systems are costing hoteliers 322 hours a year and may be hampering guest service, according to new research.

By Sean Mitchell • 4 min read • Last week
Data value chain seen as next step for enterprises
Data Analytics

Data value chain seen as next step for enterprises

Enterprises risk missing business gains unless data quality is managed continuously from source to decision, experts say.

By Edmund Ng • 6 min read • Last week
Automotive cyber vulnerabilities surge 105%, PCA says
Cloud Security

Automotive cyber vulnerabilities surge 105%, PCA says

Connected cars face a widening attack surface as PCA flags 265 new flaws in the first quarter, with most exploitable without specialist tools.

By Joseph Gabriel Lagonsin • 4 min read • This month
Adobe launches CX Enterprise Coworker for AI workflows
Software-as-a-Service

Adobe launches CX Enterprise Coworker for AI workflows

Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.

By Sean Mitchell • 4 min read • This month
Proving personalisation works: Tooling, metrics, and the real role of AI
Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • This month
What separates the personalisation leaders in media and entertainment?
Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • This month
Specsavers & Merkle cut UK query volume by 90%
Digital Transformation

Specsavers & Merkle cut UK query volume by 90%

The overhaul gives retailers a clearer online-offline customer view while saving Specsavers more than two weeks of engineering time in Britain.

By Regine Laguilles • 3 min read • This month
European firms boost security spending for autonomous AI
Data Protection

European firms boost security spending for autonomous AI

Regulatory deadlines and access risks are pushing companies to treat AI agents like privileged users, lifting demand for identity security tools.

By Joseph Gabriel Lagonsin • 4 min read • This month
Braze report says data beats AI for personalisation
Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • This month
Pax8 expands Marketplace with partner analytics tools
Software-as-a-Service

Pax8 expands Marketplace with partner analytics tools

Partners will gain clearer oversight of subscriptions and revenue as Pax8 adds analytics, reporting and integration tools to its Marketplace.

By Mark Tarre • 3 min read • This month
Sweep launches AI agent for Salesforce & Snowflake
Software-as-a-Service

Sweep launches AI agent for Salesforce & Snowflake

Teams can now map downstream risks across Salesforce, Snowflake and Data 360 before making changes, cutting manual checks and compliance gaps.

By Sofiah Nichole Salivio • 4 min read • This month

Stories from Other Regions

Customer data stories

Unleashed launches tools for small Australian manufacturers
Software-as-a-Service

Unleashed launches tools for small Australian manufacturers

Small manufacturers could gain a cheaper route to digitising sales, marketing and warehousing as Unleashed targets firms with up to 20 staff.

By Sean Mitchell • 4 min read • This month
Enterprise teams trust AI more in build than release
DevOps

Enterprise teams trust AI more in build than release

Enterprise software teams are far more willing to use AI before production, with trust dropping from 82% at build to 58% at release.

By Sofiah Nichole Salivio • 4 min read • This month
Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • This month
Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic
Customer Relationship Management

Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic

Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.

By Aaron Crowe • 5 min read • This month
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • This month