Ayla launches video platform for smart home brands
Fri, 22nd May 2026 (Today)
Ayla Networks has launched a video services platform for smart home brands, extending its offering to camera and video-enabled devices.
The platform targets consumer brands developing security cameras, video doorbells, baby monitors and pet cameras. It is built on Ayla's IoT cloud platform, which the company says already connects more than 15 million devices.
The launch adds video to a business focused on connected device infrastructure and managed services for smart home manufacturers. Ayla works with more than 60 global smart home brands and is positioning the platform as a way for those customers to enter the video market without building their own systems from scratch.
The service combines device connectivity software, mobile app development, cloud services, subscription management and payment processing in a single platform. Brands can use Ayla's existing original design manufacturer relationships and a prebuilt mobile app, or use their own hardware and mobile software while relying on Ayla for the underlying infrastructure.
Platform design
Technically, the platform is built on AWS Kinesis Video Streams. It supports live real-time streaming and cloud recording with playback, while Ayla's video software development kit is designed to control data in transit and at rest.
Ayla is also targeting the operational side of the market. The service handles cloud storage management, subscription administration, customer support workflows and payment processing integrations, potentially reducing the internal engineering work required from consumer brands entering the video category.
The platform includes subscription billing tools to help brands charge for cloud recording. It uses Stripe for multi-currency payment processing and allows manufacturers to set their own subscription tiers and pricing for end users.
That reflects a broader shift in the smart home market, where hardware makers are seeking recurring revenue as device margins come under pressure. Video products in particular have become closely tied to paid storage and playback plans, making billing systems and customer account management core parts of the offer rather than add-ons.
For brands already selling connected lights, appliances, locks or other home devices, adding cameras can broaden their product range but also introduces new technical and security requirements. Video handling demands more storage, greater bandwidth and closer oversight of how recordings and live streams are managed.
Ayla says its architecture is designed to work across different hardware setups, mobile app approaches and smart home ecosystems. That gives manufacturers the option to retain control over the customer-facing experience while outsourcing the cloud and service layers behind it.
Service revenue
The company's pitch goes beyond product development. It is also presenting the platform as a way for brands to build subscription businesses around connected devices, particularly through cloud recording plans tied to camera products.
In the smart home sector, that model has become increasingly important as companies look for steadier income beyond one-off hardware sales. A combined platform covering connectivity, applications, cloud services and payments could appeal to mid-sized and established brands that want to move into cameras without assembling multiple suppliers.
Competition in this segment remains intense, with consumer demand shaped by expectations around ease of use, privacy and low-cost access to recorded footage. Brands entering the category must balance the appeal of recurring revenue with the need to maintain customer trust around security and data handling.
Ayla has been operating since 2010 and says it manages billions of transactions each month across its installed base. The launch expands its role from a connectivity provider for smart home devices to a supplier of the software and service framework needed for video products.
Chief Executive officer John Grady outlined the company's position on the launch.
"Our video platform combines the security and data infrastructure of KVS with Ayla's 15 years of experience building and evolving differentiated connected experiences for leading smart home brands. Using Ayla video services, brands can confidently launch connected cameras that drive subscriptions and deepen customer relationships," Grady said.